This field of expertise is concerned with the advertising, marketing and communications functions of public and private organisations.
Marketing is the systematic planning, execution and management of a a number of activities intended to bring together an organisations and its customers or clients.
Marketing activities may include:
- market research
- media planning
- public relations
- product pricing
- customer support
Advertising is part of the marketing process and involves communicating with a specific audience messages about a business, product or services.
Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind.
At the bottom of this profile are brief details of a number of the experts that Expert Experts represents. Call our office to discuss your requirements and to obtain a recommendation that suits your needs and budget.
Expertise in Action
Experts in this field may be asked to review and give their opinion on the design and execution of a marketing strategy or of the design and execution of any of the individual components of that strategy.
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The overall cost of expert opinion depends on the services required. Some of the key factors that affect the cost of advice include:
- The need for a view or inspection of a location
- The quantity of documentary material to be reviewed
- Whether there are reports of other experts to be reviewed and commented on in detail
- Whether there is a need for conferences with the expert either in person or by telephone/Skype